BRAIN BOX EDUCATION CENTRE CONTENT MARKETING & PARENT COMMUNITY ENGAGEMENT
Project Name: Lead Generation & Community Conversion
Project Period: 2022 - 2024
Strategic Highlights:
The Challenge: To maintain top-of-mind awareness among busy parents and drive enrollment for diverse academic courses (English, Portuguese, STEAM) in a competitive education market.
Our Solution: BizArt acts as the "Digital Voice" of Brain Box. We developed a content calendar focusing on clarity and trust — highlighting exam results (GAPSK/Cambridge), sharing classroom moments, and promoting seasonal camps (Summer/Easter) with clear calls-to-action.
Key Performance Metrics:
Project Period: 2022 - 2024
Strategic Highlights:
The Challenge: To maintain top-of-mind awareness among busy parents and drive enrollment for diverse academic courses (English, Portuguese, STEAM) in a competitive education market.
Our Solution: BizArt acts as the "Digital Voice" of Brain Box. We developed a content calendar focusing on clarity and trust — highlighting exam results (GAPSK/Cambridge), sharing classroom moments, and promoting seasonal camps (Summer/Easter) with clear calls-to-action.
Key Performance Metrics:
- Conversion Support: Successfully converted social media traffic into course registrations for key intakes (Summer Camp & Exam Prep).
- Trust Building: Established a consistent communication channel for parents, regularly showcasing student passing rates (e.g., 98% pass rates) to build institutional credibility.
- Content Volume: Managed a high-frequency content output covering multiple subjects, ensuring all courses received adequate market exposure.
The Result: Successfully converted social media traffic into paid course registrations for key intakes (Summer Camp & Exam Prep), achieving measurable enrollment targets.